European Product Design Award Winner: The Magic Mushroom Necklace
- Shiri Hershkovitz Bartur
- Jun 16
- 1 min read
Updated: Jun 18
We’re thrilled to announce that the Magic Mushroom Necklace has won the 2023 European Product Design Award in the Luxury Jewelry category.

This piece is more than jewelry; it’s a celebration of product design.
Inspired by the fungi kingdom’s mystical glow and intricate structure, we set out to create a necklace that doesn’t just resemble a mushroom, but functions with the same quiet genius found in nature.
At the heart of the design lies a tiny engineering breakthrough: a concealed chamber built to hold a glow stick. It had to fit perfectly—secure enough to stay in place during wear, yet effortlessly replaceable when the glow fades. After countless trials and refinements, we achieved the ideal balance between form, function, and magic.
The result is a seamless mechanism that elevates this piece beyond adornment into a wearable experience.
Winning the European Product Design Award, an honor reserved for groundbreaking, functional creations, recognizes the innovation and precision behind every curve and connection of this necklace. It validates the obsession with detail that guided every step of the process, from early sketches to final polish.
We’re honored by this recognition and see it as a starting point. We're now developing the Magic Mushroom Necklace 2.0 - a new version grown from fungi itself. This next chapter pushes the boundaries of jewelry design even further, exploring how living materials can shape the future of wearable art.
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